And while gross profit at alternative stores is markedly lower due to fewer users, it's unlikely that any publisher would call the increase in cash flow unnecessary.įinally, with the incredible competition (about 5 million apps in the 2 app stores!), publishing an app in a store that has an audience but hasn't yet gained enough apps can be an interesting solution in terms of overcrowding the market as well. It's also true that third-party app stores often pay developers a higher interest and provide better deals than Google Play and the App Store. So if you offer a localized app for certain countries, choosing an alternative store may be an appropriate solution for you. Some third-party stores focus on a smaller but greater choice of apps, on a certain age group or a certain target. They rather offer different approaches and focus on their specific niches.
Besides, most of Google and Apple's competitors are not trying to compete with the platform stores. However, this assumption is not quite correct. It may seem that the choice of the two "main" stores is obvious and there are no pitfalls. Now there are a dozen major and many smaller alternative app stores. Free alternative app stores for iOS and Android? So, if you're planning to create and release a new app, the choice of store to publish - Google Play or the App Store - seems obvious, right? Yes and no. They have been downloaded 32 billion times in one year. Apple App Store has about 4.5 million apps. In 2021, Google Play generated more than 111 billion installations for about 3 million available apps. Google Play is the leader among mobile app digital distribution services.
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